Use official University fonts for any text on promotional items.Ĭustomized promotional items may be obtained through Printing Services and Consolidus, Ohio University’s preferred vendor for sourcing promotional items. For help selecting appropriate promotional items, fill out a UCM request form. If your promotional item is in a color, choose the color closest to an official University color. When choosing promotional items, be sure they adhere to University color and type guidelines. When designing for digital platforms, foreground and background colors must be checked for contrast and pass at the WCAG AA level to ensure ADA compliance.To convert a 24 bit colour to 16 bit in this format, simply mask off the upper bits needed from each component, shift into position, and OR together. They have been optimized for digital use and for compliance with the Americans with Disabilities Act (ADA)-an equal opportunity law for people with disabilities-so that the colors are visually effective and functionally useful. Blue, (0,0,255) is 0x001f, which is 00000 000000 11111. To translate our brand thoughtfully for our digital communications, we’ve created Web-specific values for our color palettes. Our audiences usually first meet OHIO digitally before they ever experience it in person.
